Anna Hanh Le – The master who shaped Ao Dai Couture and elevated Vietnam’s culture of wearing high-end Ao Dai

In the vibrant and evolving landscape of Vietnamese fashion, few designers possess the resilience, boldness, and cultural insight to elevate the Ao Dai – Vietnam’s iconic traditional garment – to new heights of international couture artistry. Anna Hanh Le stands as a distinguished figure among them: a visionary entrepreneur and couture designer who has redefined the modern Ao Dai, creating Vietnamese ceremonial wear.

Anna Hanh Le – The Mastermind Behind Ao Dai Couture

With over two decades dedicated to building and refining the luxury fashion brand – Byfas, Anna Hạnh Lê has done much more than preserve the traditional values woven into every seam of the Ao Dai. She has elevated it into a sophisticated couture icon by harmoniously blending exquisite traditional craftsmanship with contemporary, internationally acclaimed design aesthetics. In her hands, the Ao Dai transcends mere clothing – it becomes a powerful statement of style and identity for discerning entrepreneurs and cultural connoisseurs who appreciate exclusivity, luxury, and authentic national heritage.

Anna understands that transforming the Ao Dai into a modern, dignified ceremonial garment – timeless yet innovative – requires unrivaled precision in tailoring and a deep reverence for its cultural symbolism. Fueled by her passionate dedication to couture, she transforms every Ao Dai into a wearable masterpiece: a fresh, elegant embodiment of Vietnam’s living cultural legacy.

From Passionate Entrepreneur to Cultural Creator of Ao Dai Couture

Anna’s journey began intimately with the pure silk of her hometown in Hội An. Recognizing the unique potential of this traditional fabric in the sphere of luxury fashion, she meticulously developed high-quality silk products – from supplying local boutiques to collaborating with international designers – that would serve as the foundation for her couture creations: garments that are luxurious, exclusive, and impeccably crafted.

From a silkworm-rearing facility in Bảo Lộc to Byfas’ sartorial ateliers and boutiques in Hanoi, Ho Chi Minh City, and other major cities, Anna has composed a symphony of creativity and craftsmanship. Under her leadership, Byfas has become a distinguished name in bespoke tailoring, winning admiration from fashion aficionados both in Vietnam and globally.

Pioneer of Vietnam’s First Couture Ao Dai Cultural Experience Tour

Anna Hạnh Lê’s passion extends beyond garment creation; she has also pioneered Vietnam’s first cultural experience tour dedicated to the art of couture Ao Dai. This unique tour bridges traditional craftsmanship with high-fashion artistry, inviting visitors to immerse themselves in the profound cultural narratives behind each ceremonial garment. It offers fashion lovers a rare opportunity to explore, appreciate, and actively engage with a vibrant, living national heritage.

A Symbol of Couture Excellence – Commitment to Quality and Service

Under Anna’s stewardship, Byfas Designer House has set new benchmarks in Vietnam’s bespoke tailoring scene. The ability to complete a refined couture piece within 24 hours reflects not only elevated technical skill but also a heartfelt commitment to delivering exceptional luxury experiences to the most discerning clientele. Each Ao Dai couture piece from Byfas is a true work of art – an assertion of identity and a proud celebration of Vietnamese culture.

Anna Hanh Le is more than a couture designer; she is a cultural inspirer and a visionary entrepreneur who breathes life into the living legacy of the Ao Dai for a new era. Her creations serve as bridges between tradition and innovation, handcrafted artistry, and groundbreaking business insight.

With an elegant atelier and a uniquely curated series of cultural experiences, Couture Art Gallery by Anna Hanh Le welcomes those with a refined love for luxury fashion who wish to don Ao Dai masterpieces – garments that are simultaneously ceremonial dress and living art of cultural expression.