Anna Hanh Le – The pioneer who created Ao Dai cultural experience tours for Vietnam tourism

In the contemporary generation, few possess the enduring passion and visionary strategy to elevate the traditional Ao Dai into a globally recognized couture icon like designer Anna Hạnh Lê. With over 20 years of relentless dedication, she is not only the founder but also the current Chairwoman of the Vietnam Ao Dai Association. Anna has inspired and shaped the culture of wearing Ao Dai ceremonial attire with a modern, elegant approach, while preserving its essential Vietnamese spirit and soul.

Anna Hạnh Lê – The “Master of Ao Dai Couture” with a Unique Cultural Vision

More than a creator of exquisitely tailored Ao Dai with impeccable silhouettes, Anna is a true artisan who deeply understands the cultural depth of this traditional garment. From revering the finest craftsmanship of premium silk to mastering couture tailoring techniques that demand absolute perfection, she has devoted herself fully to transcending the Ao Dai beyond its traditional boundaries, crafting high-end ceremonial wear designed for entrepreneurs and elites. Each Byfas design is more than a garment –  it is a declaration of identity, style, and pride woven into the living heritage of the Vietnamese nation: Ao Dai Couture.

From Hội An’s Mulberry Silk to a Global Couture Signature

Rooted in the authentic silk heritage of her hometown Hội An, Anna Hạnh Lê developed the luxurious Byfas Luxury Silk Fabric & Crane line – an emblem of softness, elegance, and couture excellence. Through an unceasing journey expanding from the silkworm breeding facility in Bảo Lộc to bespoke ateliers and prestigious boutiques in Hanoi, and beyond, she has built a sustainable fashion ecosystem, playing a critical role in bringing Vietnam’s traditional craftsmanship to the global stage.

Under Anna’s leadership, Byfas Designer House became Vietnam’s first bespoke tailoring icon, with an exceptional commitment: completing a couture design within 24 hours. This achievement not only demonstrates masterful skill but also her dedication to delivering superior luxury experiences for the most discerning clients.

Founder of the Ao Dai Association and Trailblazer of Vietnam’s First Couture Cultural Experience Tour