[September 2025] Step into Elegance: Discover Couture Art Gallery by Anna Hanh Le

Welcome to “Couture Art Gallery by Anna Hanh Le” — Vietnam’s very first couture art gallery, where fashion transcends into an exquisite work of art. Here, the finest Vietnamese designers present their couture masterpieces, creating a unique fusion of traditional elegance and contemporary artistry.

This September, as Vietnam steps into the romantic embrace of autumn, Couture Art Gallery invites you to immerse yourself in the season’s latest collection, blossoming amid a luxurious and refined artistic space. Located within the prestigious New World Saigon Hotel, the gallery presents the captivating world of “Silk Áo Dài Art by Anna Hanh Le”.

Experience the Romance of High Fashion and Timeless Tradition  

Step inside to indulge in an atmosphere filled with romance, music, and the vibrant palette of couture ateliers. Explore the latest seasonal collections of meticulously crafted Áo Dài, where natural silk fabrics come alive through signature Byfas prints — limited edition pieces that seamlessly blend tradition with haute couture innovation.  

Savor exquisite flavors from our dedicated barista service and engage in exclusive workshops with master artisans of Byfas, offering you a rare glimpse into the expert craftsmanship behind each creation.  

Showcasing the Latest Bridal Áo Dài Collection by on display the newest bridal Áo Dài collection by Anna Hạnh Lê, President of the Ho Chi Minh City Áo Dài Association and a pioneering force for Vietnamese Couture Áo Dài culture. 

The Essence of Vietnamese Bridal Ao Dai

In Vietnam, bridal attire is deeply rooted in tradition, marked by two essential ceremonies:

• Lễ Hỏi (Engagement Ceremony): The groom’s family officially asks the bride’s family for permission to unite, agreeing on customs, gifts, and arrangements. 
• Lễ Tân Hôn (Wedding Ceremony): The wedding day itself, featuring the groom’s departure from the bride’s family home and celebrations that officially recognize the union.Áo Dài is indispensable during these events. The bride traditionally wears intricately tailored Áo Dài, symbolizing respect for Vietnamese heritage and showcasing elegant grace. Like many East Asian cultures, vibrant hues such as red, pink, and gold are favored — colors believed to bring prosperity and happiness to the couple and their families. 

What Sets Couture Ao Dai

A Couture Ao Dai designer is completely different from a traditional Ao Dai artisan. The core difference lies in mastering and creating a connection between art and fashion, harmonizing tradition and innovation. Therefore, Couture Ao Dai designs always pay attention to every stitch, creating harmony between the softness and grace of the Ao Dai and the elegance and class of the couture style.

Couture wedding Ao Dai designers must ensure that each of their designs is a sophisticated handcrafted work, combining premium silk materials and traditional hand-cutting techniques and high-end hand-embroidering and embellishment techniques. And in addition, they must create their own unique wearing experience standards, shaping the brand’s unique high-end Couture Ao Dai wearing culture for their customers.

The Philosophy of Anna Hanh Le’s Ao Dai Couture

For Anna Hanh Le, “A beautiful, luxurious Ao Dai alone does not define Couture. The ultimate value is in how the wearer experiences each masterpiece”. This belief infuses every design — a commitment to craft what she calls a “cultural couture wearing experience,” where every piece is a signature style and every wearer embodies the elegance of branded Ao Dai Couture. 

This approach has shaped the distinct Couture Ao Dai culture of Anna Hạnh Lê, elevating the traditional garment into an exclusive expression of — a refined cultural phenomenon and luxury fashion statement in Vietnam. 

With visionary dedication, Anna Hanh Lecontinues to pioneer new chapters for Vietnamese fashion, transforming Couture Ao Dai beyond clothing into a heartfelt homage to Vietnam’s timeless traditions, artistry, and individuality. 

Welcome to the world where tradition meets Haute Couture — welcome to Couture Art Gallery by Anna Hanh Le.  

Explore our gallery and experience the delicate artistry of Vietnam’s most elegant Couture fashion.